Our Principals

Lawrence N. (Chip) Holden, CLU®, ChFC®
John E. Mickey, CLU®, CLTC
Gerald M. (Gerry) Malmo, III, CLTC
David L. Holden, CFP®, CLU®, ChFC®, CLTC
Dustin A. Koufman, CFP®, CLTC
Steven Davis
Brian Holden

Lawrence N. Chip Holden, CLU, ChFC Winston-Salem NC
Lawrence N. (Chip) Holden, CLU®, ChFC®
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Lawrence Holden has established himself as a touchstone of exemplary service in the financial services industry. Since graduating from Wake Forest University in 1973, Lawrence, known to his friends as Chip, established a philosophy of operating with integrity and focusing on long-term relationships with his clients. In order to best assist his clients, Chip believes in a team approach to financial and estate strategies with other professional advisors.

Chip specializes in negotiating large life insurance contracts for business owners, executives, and high-net-worth individuals who have pre-existing health conditions. He also focuses on business succession planning and the design of non-qualified benefit plans for key employees; and assists his peers in the design and implementation of personal retirement income plans.

In 1989 he joined forces with Joe and John Mickey to institute Holden Mickey & Mickey Inc. Chip is a member of the Association of Advanced Life Underwriting (AALU).

He has been married to Carol Holden for more than 40 years and has three children and nine grandchildren. Chip enjoys spending his free time entertaining his varied interests including world and military history, golf, baseball, lacrosse, and symphony concerts.

His record of success is a testimony to his philosophy:

  • 37 consecutive years as a qualifying member of the Million Dollar Round Table, one of only 12 such agents in North Carolina and 784 worldwide;
  • For 2008, in-force premiums ranked 75th largest in the United States, and 4th largest in North Carolina among Massachusetts Mutual Life Insurance Company (MassMutual) agents;
  • In 2001 awarded the elite ELIF Award (Exceptional Level of In Force Business) from Massachusetts Mutual Life Insurance Company (MassMutual), one of only 114 active agents in the U.S. who have received this recognition;
  • Persistency rating from MassMutual (the number of clients who maintain their contracts) was in the top 1% for 2007.

Earned career achievements:

  • Chartered Life Underwriter (CLU®)
  • Chartered Financial Consultant (ChFC®)
  • Member of the Association for Advanced Life Underwriting
  • Past president of the Winston-Salem Estate Planning Council
  • North Carolina representative for MassMutual's Political Action Committee
  • Served as member of the Product Development Committee for MassMutual

Lawrence N. Holden is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, member SIPC (www.SIPC.org). Supervisory office: The Greensboro Agency; 300 North Greene Street, Suite 1650, Greensboro, NC 27401. 336/275-0881. Insurance offered through Massachusetts Mutual Life Insurance Company and other fine companies. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

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John E. Mickey, CLU, CLTC Winston-Salem NC
John E. Mickey, CLU®, CLTC
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The Mickey family is a legacy with Massachusetts Mutual Life Insurance Company (MassMutual) and the insurance and financial services industry. John Mickey joined the industry and MassMutual in 1976 as a third generation of life underwriters. After UNC-Chapel Hill graduation, John traveled the world for two years, including employment during extended stays in both Scotland and Australia. Returning home, John and his father, Joseph H. Mickey, joined together in a strong partnership that lasted 35 years.

In 1989, John and his father came together with Chip Holden to form Holden Mickey & Mickey Inc. with offices in downtown Winston-Salem. John is recognized within his company as well as industry wide for his success as a leader in the field as evidenced by his life membership in the Million Dollar Round Table. John attributes the recognition he has received to his clients' loyalty and trust. He ties his success to being a dependable, sensitive listener and an advocate for each client.

John assists with the financial needs for the families and businesses he advises through various financial products, estate planning tools, and benefits programs available from over 30 insurance carriers. Attorneys and accountants refer clients to John because they recognize the value of a team approach to solving insurance and financial needs.

John was recognized in 2006 through 2009 as Agency Leader for Long-Term Care Insurance by The Greensboro Agency, a general agency of Massachusetts Mutual Life Insurance Company (MassMutual). A Chartered Life Underwriter, John is a member of the Association of Advanced Life Underwriters, the Winston-Salem Estate Planning Council, and a life member of the Million Dollar Round Table. He has also earned the CLTC designation for certification in long term care coverage. He works with other Holden & Mickey principals to promote MassMutual's LifeBridgeSM Program, a totally free term life insurance* program for qualified working parents in the Triad, and is one of the national leaders in helping families apply.

John's volunteer services to agencies in the community have included leadership in Reynolda Rotary, the Moravian Church in the Southern Province, Home Moravian Church, and the Winston-Salem Chapter of the American Cancer Society among others. John, his spouse Susan, and daughter Hollis shepherd a flock of award-winning rare breed sheep.

*MassMutual pays the premium on LifeBridge.

John E. Mickey is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC. Member SIPC (www.SIPC.org). 300 N. Greene Street, Suite 1650, Greensboro, NC 27401-2167. 336/275-0881. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

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Gerald M. Gerry Malmo, III, CLTC Winston-Salem NC
Gerald M. (Gerry) Malmo, III, CLTC
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CA Insurance License No: ODO1511, Holden & Mickey

Gerry works with professionals, family business owners, and corporate managers to help them build and preserve their estates and businesses using pertinent, valid insurance and investment solutions.

He monitors clients' needs on an ongoing basis and guides them through financial and investment strategies to help meet their objectives. He views himself as both an educator and financial services professional, who helps clients differentiate among the various vehicles to understand what is needed and why.

His insurance experience includes the areas of income replacement via life insurance and protecting a portion of income lost due to disability with disability income insurance for professionals, retirement planning issues for 401(k) and profit sharing plans including nonqualified retirement vehicles, and accumulation strategies. His clients include attorneys, physicians, architects, family-owned manufacturing and service businesses, and directors and managers of Fortune 500 corporations.

In 2007 and 2009, Gerry was awarded the Jon Meadows Trophy as Agent of the Year in North Carolina by MassMutual's Greensboro Agency. For several years, Gerry has received the National Quality Award from the National Association of Life Underwriters, which recognizes and promotes excellence in client and customer representation. He is a member of the Winston-Salem Estate Planning Council as well as the Association of Advanced Life Underwriting (AALU) and has qualified for the Million Dollar Roundtable every year from 2002 to the present. He works with other Holden Mickey principals to promote MassMutual's LifeBridgeSM Program, a totally free term life insurance* program for qualified working parents.

Gerry attended the University of North Carolina at Chapel Hill and received a bachelor of arts degree from The School of Commerce at Washington and Lee University. He earned his master's of business administration from Wake Forest University. He joined Holden Mickey & Mickey in November, 1996 and has earned the designation of Certified Long-Term Care Consultant (CLTC) and is studying for the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations.

Gerry is active in church and community service. A member of St. Paul's Episcopal Church, he has been involved with the acolyte ministry, Every Member Canvass, Ushers, and other ministries. He is past president of the Stratford Rotary Club and president of the Winston-Salem chapter of the Washington and Lee Alumni Association. He has served on the Alumni Council of the Babcock Graduate School of Management at Wake Forest University.

*MassMutual pays the premium on LifeBridge.

Gerald M. Malmo, III is a Registered Representative of, and offers securities through, MML Investors Services, LLC, member SIPC (www.SIPC.org). Supervisory office: The Greensboro Agency; 300 North Greene Street, Suite 1650, Greensboro, NC 27401. 336/275-0881. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies. CRN200712-09194

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David L. Holden, CFP, CLU, ChFC, CLTC Winston-Salem NC
David L. Holden, CFP®, CLU®, ChFC®, CLTC
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David Holden is developing his own financial services practice with the firm and is partnering with his father, Lawrence N. (Chip) Holden. In 2011, David was named one of the Top 40 Leaders Under 40 in the Piedmont Triad by The Business Journal. He currently serves as President of the Estate Planning Council of Winston-Salem.

Since 1999, David has worked with corporate and individual clients in the insurance, investment, and financial planning areas. He previously worked with Merrill Lynch in Charlotte for three years as a Certified Financial Manager and was a top producer among young associates.

David has earned the following professional designations:

  • CERTIFIED FINANCIAL PLANNERTM (CFP®)
  • Chartered Life Underwriter (CLU®)
  • Chartered Financial Consultant (ChFC®)
  • Certified in Long Term Care (CLTC)

In 2010 and 2013 David was ranked #1 among all advisors with MassMutual in his region for the persistency of his business, an indication of his excellent service to clients. In 2008 he was one of three successful advisors to speak to new advisors in Newport Beach, CA about building a career in financial services.

A native of Winston-Salem, David was an All-American baseball player at R. J. Reynolds High School and graduated Cum Laude from Wake Forest University in 1999, where he was a scholarship baseball player. He currently serves on the Wake Forest University Alumni Council. A member of Centenary United Methodist Church, David is the Past Chair of the Finance Committee and member of the Board of Trustees. He also serves the local community volunteering with a number of other charitable organizations. David and his wife Shelley live in Winston-Salem with their daughters, Joanna and Libby.

David L. Holden is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC. Member SIPC (www.SIPC.org). 300 N. Greene Street, Suite 1650, Greensboro, NC 27401-2167. 336/275-0881. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

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Dustin A. Koufman, CLTC Winston-Salem NC
Dustin A. Koufman, CFP®, CLTC
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Dustin A. Koufman focuses on comprehensive financial planning, insurance and investments for individuals, professionals, and closely held businesses. Since 2004 Dustin has taken a holistic approach to wealth management, assisting clients with creating, managing and preserving their wealth. He relies on his experience with risk management to provide a foundation for his clients' financial planning. He has earned the professional designation as a CERTIFIED FINANCIAL PLANNER™ (CFP®). He also has earned his Certification in Long Term Care (CLTC).

He was recognized as a leader in production with MassMutual in 2007 and, in 2008 and 2010, he was recognized for persistency, an award given to the top 10 percent of the 5,000 financial services professionals. Previously with Strategic Partners, Inc. in Greensboro, NC, Koufman was recognized as a Rising Leader for 2006 and also earned the agency's Fast Start Award in 2006.

A Winston-Salem native, Dustin graduated from R. J. Reynolds High School in Winston-Salem and earned a BA in economics from West Virginia University. In addition to academics, he excelled in ice hockey for the university's varsity program, also serving as captain his final two seasons. He currently volunteers his time coaching youth sports and serves on the board for the Winston-Salem Youth Hockey Association. He lives in Winston-Salem with his wife, Catherine, and their six children.

Dustin A. Koufman is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC. Member SIPC (www.SIPC.org). 300 N. Greene Street, Suite 1650, Greensboro, NC 27401-2167. 336/275-0881. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

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Steven Davis Winston-Salem NC
Steven Davis
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Steven H. Davis, a principal who joined Holden & Mickey in 2012, brings more than 15 years of business experience to his work with individuals, small businesses, and privately held companies. His goal focuses on helping his clients manage their current wealth while protecting and strengthening their financial holdings for the long term.

After studying English literature at Wake Forest University and Appalachian State University, Steven accepted the opportunity to work with his brother's franchising operation for Domino's Pizza. Operating his own company as Blue Ridge Pizza, LLC, Steven was named Rookie Franchisee of the Year for his first store in Elkin. He continued to add stores and earned further awards as Platinum and 5-Star Medalist before merging his stores with those of his brother. Changes in the business environment led to his decision to exit the industry. With a strong desire to make a difference in people's lives, he moved forward to fulfill that dream.

When the opportunity arose to become involved with insurance and investments, Steven again accepted the challenge, vowing to learn everything he could during his first three years. He is currently licensed to offer securities as a Registered Representative.

Bringing to his new career the same focus and will to succeed that helped his former business, Steven has already garnered awards from MassMutual as a Rising Leader and Junior Associate of the Year in 2010. He was also named to MassMutual's Leaders' Conference in both 2010 and 2011. He is a member of the National Association of Insurance and Financial Advisors.

In the community, Steven serves on the planning committee of the Juvenile Diabetes Research Foundation's annual golf tournament in memory of Blanton Vogler, his long-time friend who died of complications from diabetes. He and two friends started the tournament in 2005 to raise money for juvenile diabetes research.

A native of Winston-Salem, Steven graduated from R.J. Reynolds High School where he played varsity soccer and golf as well as first chair in the All-County Band. He and his wife Stacy, a CPA and city native, have three children: Wesley, Jackson, and Anna. In his spare time when he's not coaching kids' sports, Steven enjoys golf at Forsyth Country Club, indoor soccer, hiking, and all types of ocean and stream fishing. He also retains his passion for literature.

Steven Davis is a registered representative of and offers securities through MML Investors Services, LLC, member SIPC (www.SIPC.org). Supervisory office: The Greensboro Agency; 300 North Greene Street, Suite 1650, Greensboro, NC 27401. 336/275-0881. Insurance offered through Massachusetts Mutual Life Insurance Company and other fine companies. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

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Brian Holden Winston-Salem NC
Brian Holden
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Brian Holden joins family members at the firm who have more than 50 years of experience in the financial services business. Brian specializes in wealth accumulation and income protection strategies. He is currently pursuing designations as a Chartered Financial Consultant (ChFC®)and CERTIFIED FINANCIAL PLANNER™ (CFP®).

After graduating from Syracuse University, where he was scholarship lacrosse player and member of the 2008 Division 1 national championship team, Brian returned home to Winston-Salem with his wife Kara, who is pursuing her doctorate in special education at University of North Carolina-Greensboro. Brian currently volunteers with Winston-Salem Lacrosse, The New Benefactors of Old Salem and the Habitat for Humanity Young Professionals. Brian lives in Winston-Salem with his wife, Kara and son Brian.

Brian Holden is a registered representative of and offers securities through MML Investors Services, LLC, member SIPC (www.SIPC.org). Supervisory office: The Greensboro Agency; 300 North Greene Street, Suite 1650, Greensboro, NC 27401. 336/275-0881. Insurance offered through Massachusetts Mutual Life Insurance Company and other fine companies. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

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What do all those letters mean?

All Holden & Mickey professionals have earned professional designations and certifications that entitle them to use certain letters after their names. These letters indicate that the professional has proven competency in those areas as certified by the respective national organizations. These letters attest to the professional knowledge that benefits you as a client

CLU® - Chartered Life Underwriter

ChFC® - Chartered Financial Consultant

CFP® - CERTIFIED FINANCIAL PLANNERTM

CLTC - Certification in Long-Term Care



Joseph H. Mickey

Joseph H. Mickey, CLU®, ChFC®
1924 - 2011

A Winston-Salem native who grew up only a few blocks from the Holden & Mickey office, Joe Mickey's family roots go back to Old Salem. Just as the Old Salem coffee pot, crafted by his tinsmith grandfather, Samuel T. Mickey, stands as a landmark for Old Salem, Joe's acts of service, mostly unseen, will have a lasting impact on our community. He worked in the insurance industry for over 50 years, and was instrumental in forming the firm that is now Holden & Mickey, Inc. Joe's record of service continues to inspire everyone at Holden & Mickey.