Our Principals


Lawrence N. (Chip) Holden, CLU®, ChFC®

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Lawrence Holden has established himself as a touchstone of exemplary service in the financial services industry. Since graduating from Wake Forest University in 1973, where he was a scholarship baseball player and team captain, Lawrence, known to his friends as Chip, established a philosophy of operating with integrity and focusing on long-term relationships with his clients. In order to best assist his clients, Chip believes in a team approach to financial and estate strategies with other professional advisors.

Chip specializes in negotiating large life insurance contracts for business owners, executives, and high-net-worth individuals who have pre-existing health conditions. He also focuses on business succession planning, non-qualified benefit plans for key employees; Bank Owned Life Insurance (BOLI) and assists his peers in the design implementation, and investment management of personal retirement income plans.

In 1989 he joined forces with Joe and John Mickey to institute Holden Mickey & Mickey Inc. Chip is a member of the Association of Advanced Life Underwriting (AALU).

He has been married to Carol Holden 47 years and has three children and ten grandchildren. Chip enjoys spending his free time entertaining his varied interests including world and military history, golf, baseball, lacrosse, and symphony concerts. Chip currently serves as chairman of Centenary United Methodist Church’s Administrative Council.

His record of success is a testimony to his philosophy:

  • 42 consecutive years as a qualifying member of the Million Dollar Round Table, one of only
    12 such agents in North Carolina and 784 worldwide;
  • For 2008, in-force premiums ranked 75th largest in the United States, and 4th largest in
    North Carolina among Massachusetts Mutual Life Insurance Company (MassMutual) agents;
  • In 2001 awarded the elite ELIF Award (Exceptional Level of In Force Business) from
    Massachusetts Mutual Life Insurance Company (MassMutual), one of only 114 active agents
    in the U.S. who have received this recognition;
  • Persistency rating from MassMutual (the number of clients who maintain their contracts) was
    in the top 1% for 2007.

Earned career achievements:

  • Chartered Life Underwriter (CLU®)
  • Chartered Financial Consultant (ChFC®)
  • Member of the Association for Advanced Life Underwriting
  • Past president of the Winston-Salem Estate Planning Council
  • North Carolina representative for MassMutual’s Political Action Committee
  • Served as member of the Product Development Committee for MassMutual
Lawrence N Holden is a registered representative of and offers securities and investment advisory services though MML Investors Services, LLC. Member SIPC (www.SIPC.org) 4350 Congress Street, Suite 300, Charlotte, NC 28209. 704-557-9600. Holden and Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.. CRN202112-256495
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John E. Mickey, CLU®, CLTC

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The Mickey family is a legacy with Massachusetts Mutual Life Insurance Company (MassMutual) and the insurance and financial services industry. John Mickey joined the industry and MassMutual in 1976 as a third generation of life underwriters. After UNC-Chapel Hill graduation, John traveled the world for two years, including employment during extended stays in both Scotland and Australia. Returning home, John and his father, Joseph H. Mickey, joined together in a strong partnership that lasted 35 years.

In 1989, John and his father came together with Chip Holden to form Holden Mickey & Mickey Inc. with offices in downtown Winston-Salem. John is recognized within his company as well as industry wide for his success as a leader in the field as evidenced by his life membership in the Million Dollar Round Table. John attributes the recognition he has received to his clients’ loyalty and trust. He ties his success to being a dependable, sensitive listener and an advocate for each client.

John assists with the financial needs for the families and businesses he advises through various financial products, estate planning tools, and benefits programs available from over 30 insurance carriers. Attorneys and accountants refer clients to John because they recognize the value of a team approach to solving insurance and financial needs.

John was recognized in 2006 through 2009 as Agency Leader for Long-Term Care Insurance by The Greensboro Agency, a general agency of Massachusetts Mutual Life Insurance Company (MassMutual). A Chartered Life Underwriter, John is a member of the Association of Advanced Life Underwriters, the Winston-Salem Estate Planning Council, and a life member of the Million Dollar Round Table. He has also earned the CLTC designation for certification in long term care coverage. He works with other Holden & Mickey principals to promote MassMutual’s LifeBridgeSM Program, a totally free term life insurance* program for qualified working parents in the Triad, and is one of the national leaders in helping families apply.

John’s volunteer services to agencies in the community have included leadership in Reynolda Rotary, the Moravian Church in the Southern Province, Home Moravian Church, and the Winston-Salem Chapter of the American Cancer Society among others. John, his spouse Susan, and daughter Hollis shepherd a flock of award-winning rare breed sheep.

*MassMutual pays the premium on LifeBridge.

John E. Mickey is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC. Member SIPC (www.SIPC.org). Supervisory Office address: 4350 Congress St., Suite 300, Charlotte, NC 28209 (704) 557-9600. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.
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Gerald M. (Gerry) Malmo, III, CLTC

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CA Insurance License No: ODO1511, Holden & Mickey

Gerry works with professionals, family business owners, and corporate managers to help them build and preserve their estates and businesses using pertinent, valid insurance and investment solutions.

He monitors clients’ needs on an ongoing basis and guides them through financial and investment strategies to help meet their objectives. He views himself as both an educator and financial services professional, who helps clients differentiate among the various vehicles to understand what is needed and why.

His insurance experience includes the areas of income replacement via life insurance and protecting a portion of income lost due to disability with disability income insurance for professionals, retirement planning issues for 401(k) and profit sharing plans including nonqualified retirement vehicles, and accumulation strategies. His clients include attorneys, physicians, architects, family-owned manufacturing and service businesses, and directors and managers of Fortune 500 corporations.

In 2007 and 2009, Gerry was awarded the Jon Meadows Trophy as Agent of the Year in North Carolina by MassMutual’s Greensboro Agency. For several years, Gerry has received the National Quality Award from the National Association of Life Underwriters, which recognizes and promotes excellence in client and customer representation. He is a member of the Winston-Salem Estate Planning Council as well as the Association of Advanced Life Underwriting (AALU) and has qualified for the Million Dollar Roundtable every year from 2002 to the present. He works with other Holden Mickey principals to promote MassMutual’s LifeBridgeSM Program, a totally free term life insurance* program for qualified working parents.

Gerry attended the University of North Carolina at Chapel Hill and received a bachelor of arts degree from The School of Commerce at Washington and Lee University. He earned his master’s of business administration from Wake Forest University. He joined Holden Mickey & Mickey in November, 1996 and has earned the designation of Certified Long-Term Care Consultant (CLTC) and is studying for the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations.

Gerry is active in church and community service. A member of St. Paul’s Episcopal Church, he has been involved with the acolyte ministry, Every Member Canvass, Ushers, and other ministries. He is past president of the Stratford Rotary Club and president of the Winston-Salem chapter of the Washington and Lee Alumni Association. He has served on the Alumni Council of the Babcock Graduate School of Management at Wake Forest University.

*MassMutual pays the premium on LifeBridge.

Gerald M. Malmo, III is a Registered Representative of, and offers securities through, MML Investors Services, LLC, member SIPC (www.SIPC.org). Supervisory Office address: 4350 Congress St., Suite 300, Charlotte, NC 28209 (704) 557-9600. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies. CRN200712-09194
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David L. Holden, CFP®, CLU®, ChFC®, CLTC

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Over the last 20 years, David Holden has built his own financial services practice and is also partnering with his father, Lawrence N. (Chip) Holden.

Since 1999, David has worked with corporate and individual clients in the insurance, investment, and financial planning areas. He previously worked with Merrill Lynch in Charlotte for three years as a Certified Financial Manager and was a top producer among young associates. In 2011, David was named one of the Top 40 Leaders Under 40 in the Piedmont Triad by The Business Journal.

David has earned the following professional designations:

  • CERTIFIED FINANCIAL PLANNERTM (CFP®)
  • Chartered Life Underwriter (CLU®)
  • Chartered Financial Consultant (ChFC®)
  • Certified in Long Term Care (CLTC)

A native of Winston-Salem, David was an All-American baseball player at R. J. Reynolds High School and graduated Cum Laude from Wake Forest University in 1999, where he was a scholarship baseball player. A member of Centenary United Methodist Church, David has served as the Finance Chair, a member of the Board of Trustees, and he teaches the 5th grade Sunday School class. He is currently the Finance Chair and a member of the Board of Crosby Scholars. David is also past President of the Winston-Salem Estate Planning Council and has served Wake Forest on the Alumni Council and in many other capacities. David and his wife, Shelley, live in Winston-Salem with their daughters, Joanna and Libby.

David Holden is a registered representative of and offers securities and investment advisory services though MML Investors Services, LLC. Member SIPC (www.SIPC.org) 4350 Congress Street, Suite 300, Charlotte, NC 28209. 704-557-9600. Holden and Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies. CRN202201-258077
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Steven H. Davis, LUTCF®

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Steven H. Davis, a principal who joined Holden & Mickey in 2012, brings more than 20 years of business experience to his work with individuals, small businesses, and privately held companies. His holistic approach to financial advising and estate planning helps his clients manage and protect their wealth while strengthening their financial holdings for the long term.

After studying psychology at Wake Forest University and Appalachian State University, Steven pursued a business opportunity. He owned and operated a successful business, expanding operations throughout Northwest North Carolina. In 2006, Steven negotiated the terms of a merger and eventual sale of his company.

Steven is currently licensed to offer securities as a Registered Representative and is pursuing designations as Chartered Financial Consultant (ChFC®) and Certified in Long-term Care (CLTC). He is also licensed to sell insurance products in North Carolina and Virginia.

Steven has garnered awards from MassMutual as a Rising Leader and Junior Associate of the Year in 2010. He was also named to MassMutual’s Leaders’ Conference in 2010-2013 and again in 2015. Steven qualified for the Million Dollar Round Table and is a member of the National Association of Insurance and Financial Advisors.

As an active member of our community, Steven and two friends started a charity event in 2004 to benefit the Juvenile Diabetes Research Foundation. To date the event has raised more than $500,000 to support that organization. He also currently serves on the regional Red Cross Board of Directors.

A native of Winston-Salem, Steven graduated from R.J. Reynolds High School where he played varsity soccer and golf as well as first chair in the All-County Band. He and his wife Stacy, a CPA and city native, have three children: Wesley, Jackson, and Anna. In his spare time when he’s not coaching kids’ sports, Steven enjoys golf at Forsyth Country Club, soccer, hiking, and all types of ocean and stream fishing. He also retains his lifelong passion for music, poetry and literature.

Steven Davis is a registered representative of and offers securities through MML Investors Services, LLC, member SIPC (www.SIPC.org). Supervisory Office address: 4350 Congress St., Suite 300, Charlotte, NC 28209 (704) 557-9600. Insurance offered through Massachusetts Mutual Life Insurance Company and other fine companies. Holden & Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.
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Brian Holden

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Brian Holden joins family members at the firm who have more than 50 years of experience in the financial services business. Brian specializes in wealth accumulation and income protection strategies. He is currently pursuing designations as a Chartered Financial Consultant (ChFC® and CERTIFIED FINANCIAL PLANNER PROFESSIONAL™ (CFP®).

After graduating from Syracuse University, Brian returned home to Winston-Salem with his wife Kara, who has received her doctorate in special education at The University of North Carolina-Greensboro. Brian has volunteered with Winston-Salem Lacrosse, The New Benefactors of Old Salem, Habitat for Humanity Young Professionals and The American Heart Association. Brian lives in Winston-Salem with his wife Kara and sons Brian and James.

Brian Holden is a registered representative of and offers securities and investment advisory services though MML Investors Services, LLC. Member SIPC (www.SIPC.org) 4350 Congress Street, Suite 300, Charlotte, NC 28209. 704-557-9600. Holden and Mickey, Inc. is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies. CRN202201-258076
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What do all those letters mean?

All Holden & Mickey professionals have earned professional designations and certifications that entitle them to use certain letters after their names. These letters indicate that the professional has proven competency in those areas as certified by the respective national organizations. These letters attest to the professional knowledge that benefits you as a client
CLU® – Chartered Life Underwriter
ChFC® – Chartered Financial Consultant
CFP® – CERTIFIED FINANCIAL PLANNERTM
CLTC – Certification in Long-Term Care
LUTCF® – Life Underwriter Training Council Fellow

Joseph H. Mickey, CLU®, ChFC®
1924 – 2011

A Winston-Salem native who grew up only a few blocks from the Holden & Mickey office, Joe Mickey’s family roots go back to Old Salem. Just as the Old Salem coffee pot, crafted by his tinsmith grandfather, Samuel T. Mickey, stands as a landmark for Old Salem, Joe’s acts of service, mostly unseen, will have a lasting impact on our community. He worked in the insurance industry for over 50 years, and was instrumental in forming the firm that is now Holden & Mickey, Inc. Joe’s record of service continues to inspire everyone at Holden & Mickey.